New Sponsor for POS

[s]korea[/s]POS: Pirates of Space has found a new sponsor, Ego Systems Inc, with at least a one year commitment. Professional e-sports sponsoring slowly but surely has become a proven solid and commercially profitable tool for both publicity and marketing of companies and their products. It is a win-win arrangement where cyber athletes can find a living competing in their favorite games and companies can market their products to a target audience with a huge potential.

Starcraft pro-game team P.O.S.(Pirates of Space) has signed a contract with » Ego Systems Inc. who will now provide sponsorship. This became official in contract on October 5 2004. Early November, it will be re-launched as a new team under a new name, EgoSys-POS. They will thus change their logo, uniforms, and homepage information. P.O.S has been going around without sponsorship, but finally found a firm foothold. Ego System Inc. has made a commitment to support the team's operational cost for at least one year.

The Ego Systems Inc. explained that the reason to support a professional gaming team is that this investment is to be advantages on their own business. With this new approach, it will help to build a good reputation for the company. Since other European multimedia manufacturers (competitors) are expanding their business on the gaming devices recently, sponsoring a professional gaming team is a very effective way to promote the products of Ego System Inc., and will help to spread a company's brand worldwide as well as in the domestic market.

Chess Lim, CEO of Ego Systems Inc. said, Among men in his teens and twenties, e-sport is getting popular as much as other offline sports. In case of IT companies, this co-marketing with gaming teams will be very effective on company brand image in the e-society. It surely will be the best investment.He also added, In Sponsoring P.O.S, we will make every single effort that helps a good reputation of the brand name EgoSys.Ego Systems Inc. was founded in 1998 by Chess Lim, the president who had been a popular Korean musician in the 90's. The company has developed computer audio interfaces and music recording devices and has an exclusive market position in Korea in this field as a manufacturer.

P.O.S was founded by Tae-Ki HA, a manager of P.O.S in 2002. There are 7 pro-gamers and 8 trainees in P.O.S, including

JulyZerg, Sung-Jun Park, who ranked fifth in the Korea E-sports Association. Sung-Jun Park is without a doubt a top ranking player today that only promises more. He has won the recent iTV’s 7th Ranking Match and the 2004 Gillette Starcraft League, the biggest Starcraft league in the world.

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