Human creators remain at the centre of Warhammer projects.
Games Workshop has drawn a hard line on artificial intelligence, banning its use across content creation and design work tied to the Warhammer universe.
The UK-based company, best known for Warhammer 40,000 and Age of Sigmar, confirmed that staff are not allowed to use AI-generated tools to produce artwork, writing, or designs. The policy also blocks unauthorised AI use outside the company, including in any Games Workshop-run competitions.
The move was first reported by the Financial Times, which detailed the company’s cautious internal stance on the technology.
Speaking during the company’s latest financial update, CEO Kevin Rountree addressed how Games Workshop views AI at a leadership level. While some senior figures are knowledgeable about the tech internally, excitement is limited.
“We do have a few senior managers that are [experts on AI]: none are that excited about it yet,” Rountree said.
AI is kept out of the Warhammer studio across projects
Rountree explained that the company has agreed on an internal policy that keeps AI out of its production pipeline. Staff are barred from using AI to create anything tied to Games Workshop’s output, with only a small number of senior managers allowed to continue testing the technology outside of live production.
“We have agreed an internal policy to guide us all, which is currently very cautious,” Rountree said, confirming that AI-generated content and AI-assisted design are not permitted within the studio.
At the same time, Games Workshop has continued to invest in traditional creative roles. During the first half of its financial year, the company hired additional staff across areas such as concept art, writing, and sculpting within the Warhammer Studio.
“We will be maintaining a strong commitment to protect our intellectual property and respect our human creators,” Rountree said, adding that recent hires were made to support the ongoing development of Warhammer’s worlds and characters.
Games Workshop’s business stretches well beyond tabletop miniatures, covering novels, artwork, rulebooks, and animation projects tied to its franchises. Its firm stance on AI follows recent scrutiny around generative tools appearing in licensed Warhammer content, where fans have been quick to question the origins of official-looking artwork.
For now, the message from the Warhammer maker is clear: AI stays on the sidelines, while human creators continue to shape the grim darkness of the far future.
