Apart from all the tournaments at BlizzCon and the sneak-peaks on all the new titles, there will also be 'panels', where Blizzard representatives will educate you of the things that matters!
Blizzard will have tons of different discussion panels at BlizzCon where hot shot names as Chris Metzen, Rob Pardo and Dustin Browder will be present. GosuGamers will also be there with our GosuCrew to give you a round-up on what's going on there.
How about the "StarCraft II - Gameplay" panel, where Dustin Browder, Lead Designer of StarCraft 2 discusses and examines the gameplay of the new title. It will feature a live game demo and showcase. Or perhaps the "StarCraft Lore" panel, where Chris Metzen, Vice President of Creative Development, and Andy Chambers, Creative Director will educate you on the StarCraft universe and how the story is conceived and developed. Figure out what went through their minds when they decided to infest poor Kerrigan.
Apart from that, there's Sound and Music panels, Art panels, World of WarCraft panels, WarCraft the Movie panel, and much much more. Enter the official BlizzCon site where you can read about all the panels - where they are, what they are about and who's attending.

GosuGamers suggests these panels...
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Links
BlizzCon.com - BlizzCon Panel




