Individual sponsorship deals have been on a slow but steady rise in esports and now Ocelote is the latest beneficiary.
A quick look at streaming numbers will tell you that Carlos Rodriguez 'Ocelote' Santiago is one of League of Legend's most popular figures. The SK player streams soloqueue games to tens of thousands of fans daily. It appears that the online betting firm, digibet also noticed those impressive numbers and offered him one of their own in the shape of a four-figure monthly sponsorship deal.
"He is the perfect ambassador for eSports and our eSports bets," said Tom Leke, Marketing Manager of digibet. "I'm confident that we can expect a lot from him in the future." Leke, who was the co-founder of legendary German team Mousesports, also mentioned how this is part of a growing trend for esports: "eSports saw a rampant growth in popularity and relevance during the last years."
Ocelote explained why he was so excited to join the project. "With the guys from digibet I instantly had the feeling they knew what they were talking about," he said. "They are in it for the long run." The whole thing felt very professional, according to the Spanish player, who will be appearing in a TV advert for the the company. You can also see his face adorning the digibet website right now.
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