Electronic Arts faces backlash from Battlefield 6 players over alleged AI-generated content in the game.
A post on Battlefield’s subreddit has gone viral, flaming Battlefield 6 publisher Electronic Arts for alleged AI usage in the game. Posted two days ago, user Willcario attached an image of a player card sticker titled “Winter Warning,” which comes from Battlefield 6’s Windchill cosmetics pack, claiming that it appears to be AI-generated.
The sticker depicts a soldier aiming an assault rifle. However, the weapon appears to have two barrels instead of one. Willcario added, “Two barrels on the M4A1, sure. I would literally prefer to have no sticker than some low-quality AI-generated garbage.”
The post quickly gained traction, amassing nearly 5,000 upvotes and hundreds of comments, most of which agreed with the OP’s statement.
Players on the Battlefield subreddit voiced their anger over the alleged use of AI-generated content, citing EA’s status as a major gaming publisher and its apparent lack of quality control. User DEMIGODZ echoed the original observation, stating, “It looks like two gun ends combining into one–it’s so AI.”
Another user, kna5041, alleged, “Almost all the stickers have been made by AI.”
Some also pointed out that the written descriptions appear suspicious as well. User Feeling-Lab3610 commented, “I’m also almost certain that all of the ‘An X for the Y’ descriptions are AI-generated. They’re a specific kind of cringe that I just can’t believe was created by a human.”
“I didn’t pay for AI garbage. EA, pay your f*cking artists!” ivvyditt remarked beneath the post.
A second viral post flames EA for alleged AI content
This is not the only criticism EA is facing over suspected AI usage. Another viral post, which garnered nearly 6,000 upvotes, appeared on the subreddit two days ago. User heshtegded highlighted several graphical inconsistencies that he claimed made little sense.
He shared multiple screenshots, each pointing out strange details, including a bear sticker that depicts the animal with inconsistent claws on its hands. This aligns with AI’s well-known struggle with accurately rendering fingers and hands.
“I’m not saying 100% of these are AI, but they definitely should not have passed art review before going live. Most of these errors could be corrected in under five minutes in Photoshop,” the user commented underneath the screenshots. “There are also a lot of other cosmetics that have that uncanny AI look without obvious errors like this.”
If EA is indeed using AI-generated content, many players argue that the company may be violating Steam’s regulations by failing to label the game with the appropriate AI disclosure flag.
Some players have called on the community to report Battlefield 6 on Steam, hoping that it will prompt the platform to investigate and pressure EA to provide clarification.
“If enough people do it, then Valve will have to investigate and EA will have to respond,” user STARSBarry commented.
