EA says its current mix of game prices still works for players, after recent job cuts and cancelled projects raised questions from investors.
Electronic Arts has confirmed it has no plans to raise its standard game prices to US$80 during the current fiscal year. The announcement was made during the company’s Q1 2026 earnings call, where CEO Andrew Wilson fielded questions from investors about the rising trend of higher-priced games among competitors.
The update comes just a few weeks after the publisher announced layoffs affecting at least 300 employees, and cancelled several in-development titles.
Diverse pricing models remain central to EA’s offerings
“We're not looking to make any changes on pricing at this stage,” Wilson said. He explained that EA already offers a wide range of price points, from free-to-play games to premium editions, and that this flexibility is part of the company’s approach to offering value to players. The goal, according to Wilson, is to meet players where they are, providing choices that suit different preferences and budgets.
While Wilson left the door open to possible changes in the future, he emphasised that nothing significant is on the horizon.
“We’ll continue to look at opportunities to deliver great value to our players through various pricing schemes over the course of time, but no dramatic changes planned yet,” he added.
EA also clarified that its financial forecast for the current fiscal year does not include any adjustments to game pricing. This effectively rules out US$80 launches for the company’s upcoming titles between now and March 2026. Among those titles are Madden NFL 26, EA Sports FC 26, and the next mainline Battlefield entry, all of which are expected to stick to the current pricing model.
The company's statement comes as major publishers test the waters with higher-priced releases. Nintendo’s Mario Kart World marked its first US$80 game, while Microsoft briefly listed The Outer Worlds 2 at US$80, before reversing course following negative feedback. Gearbox Software also floated the idea of launching Borderlands 4 at US$80, but ultimately settled on a US$70 price tag.
While there’s growing speculation around whether upcoming titles like Grand Theft Auto 6 will set a new benchmark for pricing, EA’s current position suggests a more measured approach. For now, the company appears focused on offering a variety of pricing options, rather than shifting its standard baseline.
Players can expect this strategy to remain in place for the foreseeable future, at least through the end of the fiscal year.
