His ability to grab major sponsors has scored the Dutchman another deal. The mobile phone branch of the electronics gargantuan works with Grubby in 2012.
While he dominated the WarCraft 3 scene for the better part of its existence in the ranks of teams such 4Kings, MYM and EG, Manuel "Grubby" Schenkhuizen now pursues a purely direct sponsorship based path in StarCraft 2, trying to create his own brand. After he had lost SteelSeries as his main sponsor earlier this year due to underwhelming tournament results, he had to rely on his earnings from his Twitch.tv partnership deal until he managed to sign the deal with the Swedish subsidiary of the Japanese electronics manufacturer.
He posted the following on his Facebook page:
I'm proud and ecstatic to announce Sony Mobile USA as a sponsor for 2012. Thanks to everyone's support on Facebook, Twitter, all the forums, my adventurous journey to becoming one of the best SC2 players has not only been incredibly emotionally rewarding and satisfying, but it has also clearly led to the recognition of bigger sponsors. Let's extend a warm welcome to Sony Mobile, may the year 2012 be "all fun and games" for everyone! :)
Source: Grubby's Facebook