OG co-founders N0tail and Ceb will now focus on strengthening the organisation’s competitive department.
Prominent esports organisation 
OG has been acquired by The Chiliz Group, a sports blockchain company, which has taken over a controlling 51% stake in the organisation.
As part of the acquisition, a new CEO has been appointed. Xavier Oswald, a former co-founder and shareholder of OG, assumes the role of CEO. Meanwhile, OG co-founders and iconic Dota 2 figures, 
Johan “N0tail” Sundstein and 
Sébastien “Ceb” Debs will focus on launching strategic projects aimed at strengthening the organisation’s competitive department.
“With Chiliz, we share a common vision based on strong values: passion, transparency, and the power of communities,” said N0tail, the co-founder of OG. “From winning back-to-back Internationals to competing against OpenAI Five in a world-first showcase of human-AI collaboration, OG has always been about pushing boundaries. This alliance will allow us to stay true to our identity while continuing to grow.”
The Chiliz Group operates a sports-focused cryptocurrency platform that introduces fan tokens, digital assets that allow organisations and professional players to directly engage with their global fanbases. Chiliz is also the company that powers Socios.com, a mobile app where fans can purchase and use these fan tokens. The tokens function like virtual memberships, granting access to exclusive perks such as meet-and-greets, voting rights on initiatives like jersey design, merchandise, and more.
In 2020, OG became the first esports team to launch Fan Tokens on Socios.com, joining a roster that includes top-tier football clubs like Paris Saint-Germain and Juventus. At the time, OG had just made history by winning The International back-to-back in 2018 and 2019, which helped foster a strong, organic fanbase and contributed to the token’s early success.
Earlier this month, OG claimed its fan token became the first esports-based token to reach a US$100 million market capitalisation, surging by 520% in value since its launch in June 2020. Riding on the success of the $OG token, The Chiliz Group proceeded to acquire 51% of OG Esports. Additionally, the CEO of The Chiliz Group noted that the success of OG’s fan token played a key role in helping the company evolve its fan token technology to the next generation.
“OG has always been about community and innovation, and since 2020 it has demonstrated that Fan Tokens can create genuine economic value and meaningful engagement. With a $100 million fan token economy already established, OG represents the perfect case study for what’s truly possible when we place Fan Tokens at the centre of the fan economy. This acquisition allows us to showcase the next evolution – Fan Tokens 2.0,” said Alex Dreyfus, CEO and Founder of Chiliz.
As part of this acquisition, Socios.com will now be the exclusive platform for $OG Fan Tokens.
In addition to OG, Socios also collaborates with several other esports organisations, including Alliance, MIBR, and Team Heretics.
