After the monumental showdown in the Staples Center, media attention has been drawn from multiple sources to hit the mainstream, non-gamer demographic.
Usually a stage devoted to NBA All-Star player Kobe Bryant and the rest of the Los Angeles Lakers, the stage on October 4th was filled with the two of the top teams from South Korea and China battling it out for $1,000,000. SK Telecom T1 became the first Korean team to triumph and seize the Summoner's Cup, marking them the world Championships.
This caught the eyes of mainstream media, most recognizably being NBC news. They've gotten a quote from Marc Merill, the president of the company who assisted SKT T1 in their presentation of their victory cup, hoisted by the team and Riot Games CEO Brandon Beck.
"We lose money with e-sports, but we think of it as an investment on delivering cool experiences that are memorable for our players," "We're also building an ecosystem and raising awareness about e-sports. As the sport continues to gain even more awareness and appreciation, we hope it will become more sustainable and not cause us to lose money."
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Read more about it at NBC News.
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