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13 years ago

Interview with IGN Co-Founder on IPL sale to Blizzard



Slasher has a sit down with Peer Schneider to talk about the recent sale of IGN Pro League to Blizzard.

Earlier this week, we learned of Blizzard buying out IGN Pro League and that they were going to utilize it for plans they had of their own.

After this massive shift to eSports, everyone was begging for answers from both sides. Slasher managed to get some answers from the Co-Founder of IPL, a league that hosted both Starcraft 2 and League of Legends tournaments.

An excerpt of the interview:

How did the deal with Blizzard get done?

There were multiple interested parties. If you look at the IPL business in the past, when we started in 2011, we basically started it as a startup within IGN; the market looked really different. Publishers have started to launch their own leagues, push them more, and it really made sense to partner with one of the players at the table. Blizzard with Starcraft of course has been paying attention to IPL, and were really interested in the team and live streaming capabilities.

How long had Blizzard and IGN been talking with each other to get this deal done?

Shortly after we were acquired by Ziff Davis in February, our new CEO said that we were actively engaged with parties interested in acquiring IPL. We've been working on finding the best home for the team since then.

How much was IPL sold for?

Unfortunately, neither side will be disclosing any numbers surrounding the deal."


Full Interview - Gamespot
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