AJE is one of the largest multinational beverage companies, with presence in 23 countries in Latin America, Asia and Africa. AJE, formerly known as Ajegroup, is a multinational company dedicated to the manufacture, distribution and sale of alcoholic and nonalcoholic beverages. The company was started by the Añaños Family in Ayacucho, Peru and now is headquartered in Lima, Peru and in Madrid, Spain
Event sponsor: AJE
AJE is one of the largest multinational beverage companies, with 13,000 direct and indirect employees. AJE sells its products directly or through distributors in 23 countries throughout Latin America, Asia and Africa: Bolivia, Brazil, Colombia, Costa Rica, Ecuador, Egypt, El Salvador, Guatemala, Honduras, India, Indonesia, Mexico, Nicaragua, Nigeria, Panama, Peru, Réunion Island, Thailand, Venezuela and Vietnam. AJE products are also exported to and distributed in Cambodia, Myanmar and Laos. With 28 years of experience, AJE is the 4th largest non alcoholic beverages company in sales volume and the 3rd in soft drinks in those countries where it operates (Canadean Annual Soft Drinks – Wisdom – 2014) With a strong commitment to “democratizing consumption”, AJE reaches out to new consumer groups and provides them with access to high quality products at fair prices. In addition to its flagship brand, BIG Cola, AJE’s product portfolio is complemented with brands such as CIELO, Cifrut, Pulp, Sporade and VOLT in the water and juices categories, as well as hydrating and energy drinks.