Event sponsor: Worten

The first Worten store opens on March 12, 1996, in Chaves. Since then, Worten has complied with a consistent map of openings, according to a previously defined expansion strategy.

There are currently more than 180 Worten stores in Portugal, including the archipelagos of Madeira and the Azores. In Spain, and with the acquisition of the Boulanger chain of stores, Worten made its international debut, opening nine stores in 2009. Today, the brand has about 40 stores and, assuming itself as Iberian, offers more and better too to consumers in the neighboring country.

National market leader in the areas of home appliances, consumer electronics and entertainment, Worten offers a diverse range of articles and brands - not only supplier, but also exclusive brands (Goodis, Becken, Kunft, among others) -, without ever neglecting the main technological innovations that appear in our market and that Worten excels in presenting first hand.

In addition to variety and innovation, Worten offers the best prices, betting for two decades on a strong promotional component, precisely to meet the expectations of the consumer, for whom the act of buying is increasingly considered. Indeed, increasingly demanding and knowledgeable, the Worten customer expects a strong and distinctive communication, which will make him continue to choose the brand.

And to ensure that the customer effectively finds what they are looking for, in any Worten, the brand has been standing out, in recent years, for its omnichannel strategy.

Worten points of sale are more attractive, more appealing and endowed with specialized care and services (see the case of Worten Resolve spaces, which ensure specialist service and after-sales assistance), enhancing a unique shopping experience and differentiating.

There is, in fact, on the part of Worten, the concern to integrate the physical world with the digital world, allowing the customer to choose his article and buy it with total convenience and wherever he wants, receiving it later, when and where else suits you.

The customer can search and buy online and later pick up their order at the nearest Worten store; or you can choose at the point of sale and, already at home, make the purchase at worten.pt.

“Trusted Brand” of the Portuguese, Worten presents, since 2016, a new identity, translated into a new logo and the introduction of a brand icon. Also the slogan “Worten always” is valued, taking on a new meaning. "We don't want to be just your Worten today, we want to be your Worten always" is the signature that intends to take the banner to a new relational level and assume the ambition to be with the Portuguese for the next 20 years, as it has been for the last 20 .