Twitch has been losing individual streamers to YouTube, Facebook and Mixer for a little while now in this recent “content creator gold rush” where rival outlets are looking to sign away Twitch’s biggest stars. But now things have been taken to a whole new level yesterday, as Activision announced a massive partnership with Google that among other things, means that both the Call of Duty and Overwatch leagues will be streamed on YouTube for the foreseeable future.
Twitch is still the dominant presence in livestreaming, that fact hasn’t changed. But it has lost ground. Its market share went from 67.1% in 2018 to 61% in 2019, with YouTube Gaming holding at ~27% and Facebook Gaming seeing a big jump from 3.1% to 8.5% in the same time period (though always take Facebook video metrics with a grain of salt, as we’ve learned).
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