Sky announce airing of first UK 24/7 eSports TV channel
Image courtesy of Ginx TV
Sky - a popular broadcasting, broadband and telephone service provider - have announced the airing of a 24-hour eSports channel, which will reportedly broadcast various eSports events, one of which is Turner's ELEAGUE, currently underway. The initiative comes as part of the expansion of eSports into the mainstream, with millions of individuals already spectating said events online.
Emma Lloyd, Group Director of Business Development and Strategic Partnerships of Sky expressed:
Sky, along with ITV, a prominent commercial TV network in the UK, plan to acquire shares of Ginx TV, producer of international video gaming TV channels. Together the trio aim to increase exposure of various eSports events, such as FACEIT's eSports Championship Series, Turner's ELEAGUE, Valve's The International amongst others. Titles covered so far include Counter-Strike: Global Offensive, Dota 2,
Simon Pitts, ITV's Managing Director of Online, Pay and Interactive said:
Michiel Bakker, CEO of Ginx TV Ltd. commented:
Previously, Ginx TV was only available on Virgin Media channel 290, however as of the 23rd of June, 2016 it will be available on channel 470 of Sky. Projections for the channel are ambitious, with aims to distribute to over 37 million households. There is no doubt this initiative will contribute to the establishment of eSports in the mainstream, exposing unheard masses of people to the wonderful phenomenon we all love.