Blizzard announces partnership with Facebook

General Matt “Snufalufugus” Trovalli

Blizzard and Facebook have teamed up to create a more social experience while playing Blizzard games, from Facebook login to in-client streaming.

In a major press release on Monday morning, Blizzard and Facebook announced a partnership that will bring new features to Battle.net using Facebook technology. This partnership is about giving gamers a more social experience and way to connect while playing games and integrating Facebook live streaming directly into Blizzard games.

The first steps of this process will begin later this month when Blizzard integrates Facebook Login to all Blizzard PC games. This will allow players to create and login to Battle.net accounts using their Facebook profiles. That's only the beginning though. As part of a larger focus on this effort Blizzard games will soon feature a "Go Live" option that will allow players to directly stream their games on Facebook.

Blizzard games are best when played with friends, so it’s important to us to provide our players with features and services that make it easy and fun to share their experiences with each other. - Gio Hunt, Executive Vice President of Corporate Operations at Blizzard.

This isn't the first time Blizzard and Facebook have worked together. During Heroes of the Dorm Blizzard streamed collegiate Heroes of the Storm on Facebook, and last week they also used Facebook to livestream an Overwatch launch event. This could be a major move for both Blizzard and Facebook with the massive success livestreaming has become through sites like Twitch.

Follow us on Twitter @GosugamersHotS for more Heroes of the Storm esports news.


Will this livestreaming partnership hurt Twitch?

Yes, tons of people will be streaming through Facebook.
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No, I don't think people will make the switch from Twitch.
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Matt “Snufalufugus” Trovalli

Matt Trovalli is a journalist who has been writing about video games since 2013. He decided to pursue his love for competitive gaming and become an eSports writer, where he offers commentary and analysis on various elements in the competitive eSports scene. Follow Matt on Twitter - @SnufGG


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