Login

‘League of Legends’ K-pop group K/DA is about setting, not chasing, the trend

LoL washingtonpost

In 2020, there’s no question K-pop is now part of the American mainstream. It’s a different environment than even two years ago, when “League of Legends” virtual group K/DA broke YouTube records and charted on Billboard’s world lists.

Now with real-life groups BTS and Blackpink dominating the charts and defining the ever-evolving K-pop sound, K/DA is back with a new EP designed to showcase each of the new personalities, including new member and virtual star Seraphine.

Seraphine is the new hook for K/DA: a virtual, computer-generated pop idol meant to build a devoted fanbase as big as any real-life star. With Hatsune Mika and Lil Miquela setting the mold for virtual stars, Seraphine is unique in that she’s tied to an already-established brand and the most popular esport in the world.

....

Read the full article on washingtonpost

Discussion

Be the first to comment.

Matchticker

This website uses cookies to ensure that you get the best experience Read more