New League of Legends identity is edgy yet illegible

LoL creativebloq

The Liga Latinoamérica is the Latin American league for League of Legends – Riot Games' wildly popular online game. There were previously two Latin American leagues, one based in Mexico and one in Chile, but they have now merged, and DesignStudio has given the new, combined league a funky identity. 

The Liga Latinoamérica (LLA) now has a striking new monogram (see our best monograms) with bold colours and a custom type. "This new raw look and feel encourages LLA to infuse its fiery spirit – 'Fuego' – into all communications," says DesignStudio on its website. 

While we agree this new look from the studio behind the controversial Airbnb and Deliveroo rebrands packs plenty of punch, it's rather weaker on the legibility front. 

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