Europe’s Commercial Influence on the 2019 League of Legends World Championship
The League of Legends World Championships is about to enter its most decisive phase; the quarter-finals. Taking place in Madrid, it’s the second of three legs for an event—arguably the largest in esports by viewership and live attendance—which has not been held in Europe since 2015.
A few weeks later, and the tournament will end at an esports-familiar space, the AccorHotels Arena in Paris, host of the 2017 European finals. “We had discussions with several cities across Europe, and what was clear from the get-go was the strong commitment from the city itself,” said Alban Dechelotte, head of esports sponsorships and business development for Riot Games Europe.
Authorities from the city of Paris provided us strong support in terms of accommodating the event,
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