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Kia motors sponsors Riot Games' new League of Legends European Championship

Kia has entered the ring, Blizzard continues to act weird in front of esports fans, and a male Overwatch player decided it would be a good idea to impersonate a female and join a professional team. All this and more happened this week in the world of esports.

Just when you thought this week wasn't too good for esports, Kia lept onto the bandwagon by entering into a partnership with Riot Games. The new League of Legends European Championship (LEC) needed a sponsor and Kia was more than happy to tap into the market.

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Joe "JDKINETON" Kinetonex-gosugamers employee, still help out every now and then. CSGO PR: [email protected] Gosugamers Support: [email protected]

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