Previously known as the European League of Legends Championship Series (EULCS), the LEC is the premier League of Legends tournament within Europe. As a part of the sponsorship Kia will be creating digital content throughout 2019, and be a prominent presence at stadium events across Europe.
A six video series will be produced with the Summer 2018 winners Fnatic, debuting on February 1st on both DBLTAP and Dexerto. Kia has also released a new film, called ‘Ready to Play’, featuring some well known esports casters and personalities such as Trevor‘Quickshot’ Henry and Indiana ‘Froskurinn’ Black.
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