As for many in the esports industry, there’s no typical day for Naz Aletaha—but that’s what she loves. As the head of partnerships for League of Legends esports at Riot Games, Aletaha could be working on closing a deal with a big new non-endemic sponsor one minute and then helping another sponsor put together an activation at a tournament the next.
After working in finance at Sony Motion Pictures, Aletaha moved to Activision Blizzard for four years before finally landing at Riot Games—but not on the esports side. She joined the publishing team, overseeing their business-to-business initiatives, and in 2013 did a deal with American Express that included a sponsorship of esports. That’s when she realized she wanted to do esports partnerships full-time, so she moved over to that team.
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