With more than 100 million active players, League is still one of the most popular PC games around and advertisers have taken notice. Riot’s deal with Mastercard spans three international events: the All-Star game, the Mid-Season Invitational and the World Championship. The first will be in November at the Season 8 World Championship in South Korea. Esports teams and pro players could prosper off this deal, dependant on each region’s revenue sharing agreement.
“We looked at the world of esports and we saw that League was by far the largest,” Chief Marketing and Communications Officer for Mastercard Raja Rajamannar told Newsweek. “This is a journey we are going to go on with Riot Games and they seem to be very receptive and responsive to the ideas.”
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