China is—by far—League's most important region in both playerbase and online viewership for esports. According to data from Esports Charts, over 98 percent of Worlds views this year came from Chinese fans. The decision to locate its most important tournament in China paid off, as total unique viewers doubled from last year, according to Tencent's 2017 Q3 report. Tencent is a Chinese internet conglomerate that owns Riot Games, publisher of League of Legends.
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