The Korea Times has written a short article about the progaming team KTF MagicNs. It brings up the positive effects of a tele company marketing via a proffesional gaming team. Thanks to KTF MagicNs, KTF earned 46.8 billion won by spending 4.5 billion won on the squad.
Creating a progaming team is definitely worth it - if your players have the skills to back you up, that is. Luckily, KTF's team KTF MagicNs have just that. Several important wins in the Korean scene over the past years have really increased the popularity and status for the mobile carrier company. They have increased so much that they have acquired 10 times the investment in the team - 4.6 billion won. In the article the KTF spokesman Jang Ki-wook said: "that the numbers were based on the team's exposure to the press and their participation in marketing events."
These players "gave" the mobile carrier company KTF 46.8 billion won
Other companies follow
When a marketing strategy is successful, other companies follow. A perfect example is SK Telecom's team created in April last year, which also made a lot of money, status and popularity because of their star-filled team SKT1 with 
Boxer and iloveoov as two of the main characters. The author also mentions one of the top handset companies - The Pantech Group, with its team Pantech Curriors with NaDa as one of their top members.Links
times.hankooki.com - Read the article
SCLegacy.com - Source