Comscore, a top online traffic gauge, recently released their Media Metrix survey results for October.The report shows that nearly 32 million Americans visited an online poker room during the month. That is roughly one out of every ten Americans of all ages.
US online poker traffic was up 114% from September to October according to the Comscore survey.
As far as what the specific poker destination for US visitors, it was Full Tilt Poker with 4.7 million unique visitors –a 12% increase from September. Next up was PokerStars and its 2.5 million unique visitors. UB Poker and Absolute Poker –both of which operate on the Cereus Poker Network—had 1.8 million and 1.6 million unique visitors respectively. Other highly visited websites include KingLotto (1.7 million) and SportingBet PLC (1.4 million).
Zimba analysis:
- Despite the attempts of the UIGEA legislation, poker remains a popular online activity for many millions of American adults.
- There is no breakout of who is visiting free money vs. real money, so no determination can be made there.
- These numbers don't factor in the 18 million people who have downloaded the Texas Hold'em app on Facebook and play regularly.
- Subtract the very underage and elderly and you have much high figures for the percentage of Americans who have visited an online poker room in the last month.
