Playasia has signed a partnership with Bandai Namco Entertainment to distribute merchandise.
Bandai Namco Entertainment Asia is signing a partnership with Playasia to distribute merchandise in Taiwan, Hong Kong, Singapore, Malaysia, Thailand, Indonesia, and the Philippines. Playasia will act as the game company’s exclusive e-commerce partner in the aforementioned regions, allowing fans of Bandai Namco's franchise to find merchandise related to their favourite titles.
Bandai Namco Entertainment partners with Playasia to distribute merchandise
Bandai Namco Entertainment has officially announced a partnership with Playasia, in order to bring its merchandise into local Southeast Asian countries. Playasia is an online retailer platform that offers video games, collectibles, and various merchandise for video game fans to browse and purchase.
The online retailer will now serve as Bandai Namco Entertainment’s exclusive e-commerce distribution partner in Taiwan, Hong Kong, Singapore, Malaysia, Thailand, Indonesia, and the Philippines, distributing merchandise related to its various IPs and franchises.
These franchises include iconic titles like Tekken, Elden Ring, PAC-MAN, Little Nightmares, Tales of, and more. To help fans find this merchandise more easily, the platform’s website now has a section specifically dedicated towards displaying Bandai Namco Entertainment Asia-related merchandise, including new releases and pre-orders.
On the Tekken side of things, franchise head Katsuhiro Harada announced last week that he would be departing publisher Bandai Namco Entertainment. That means Harada is also leaving the Tekken franchise for good by the end of 2025, leaving the future of the franchise something of a mystery.
You can check out Bandai Namco’s full offering of items and merchandise on Playasia here.
