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League of Legends’ studio to be a “full-fledged music label” as K/DA debuts at number one

K/DA, a virtual band hailing from one of League of Legends’ alternate universes, has debuted at number one on the Billboard 100 chart for world digital song sales with its first single, POP/STARS. And this is only the beginning, with League developer Riot aiming to be “a full-fledged music label” in the future.

K/DA is a super group, in the sense that it’s a collaboration of real-life musicians Madison Beer, (G)I-DLE, and Jaina Burns. Beer is a rising American pop star, while the latter two have a background in K-pop. But K/DA is also a virtual band in the sense that its members are depicted as animated characters representing fictional personas – in this case, a pop group set in an alternate future universe within League of Legends, where pop music has become even more popular than it already is.

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