When Blizzard first announced that the Overwatch League would spread its teams to each major franchised city, I was excited — nothing had ever been done like that in esports. The positives of such a model are clear. Having Overwatch reflect the same structure as the MLB, NFL, and NBA opens the esport up to new revenue streams. It brings in the big bucks from investors like Robert Kraft and Steve Kroenke, owner of the LA Rams and New England Patriots.
It’s not crazy to think that the Microsoft Theater might have an LA Valiant sign someday soon, putting the team alongside brands like the Lakers or Clippers. Franchising and geolocation is a natural step for many esports who are looking to find a sustainable angle on a competitive market.
....
